You’re running a successful business and are now considering franchising. It’s an exciting time! Where do you begin? It can be difficult to jump into franchising without flotation devices. We’re ready to give you a safety net. Join our exclusive session on How to Franchise and expand your brand.
Let’s start with your brand. Are you ready to play in the major leagues with your brand? A track record of successful business is essential. Franchising might not be the best idea if your company is just starting out or if it hasn’t yet found its niche.
Let’s get down to the details. Your business will need a detailed operations manual. Consider it your bible for business – everything from customer service procedures to opening procedures should be included.
Then comes the legal side. It’s exciting, but necessary. It’s important to create a Franchise Disclosure document (FDD). The document is a hefty one that outlines all the information potential franchisees should know before they sign on the line. This is not only paperwork, but also a form of protection for the two parties.
Money is a powerful tool! It’s not cheap to start a franchise. Initial costs include creating marketing materials and training programs. You may even need to hire consultants with extensive knowledge of franchising. Don’t forget to include ongoing support fees, because if someone purchases your franchise they will expect constant help and guidance.
When you think of training, don’t forget about support. Franchisees need to be trained thoroughly so that they can reproduce your success in their locations. Show them what you’re doing rather than telling them.
The marketing aspect is also important. You need to make sure that your brand is visible in all the regions you plan on opening franchises. You may want to consider local campaigns, or national exposure.
The key to success is communication! Regular meetings and webinars are a great way to keep in touch with franchisees. Everyone can learn from one another’s mistakes (and successes) by sharing their experiences. This community-like atmosphere helps to foster consistency and loyalty across outlets.
Do not forget about tech tools – software for customer relationship management and inventory management can make life much easier for all those involved with running these franchises.
Location scouting is important for any new business. Areas with higher foot traffic tend to be more successful than those in less popular areas, unless there are niche markets that dictate otherwise.
Listen! Listen actively to feedback from existing franchisees about what works well versus what doesn’t within their specific markets/circumstances; adapting strategies accordingly shows flexibility while maintaining core values/standards intact throughout expansion efforts overall
Remember, Rome was not built in a day! Take baby steps at first, then scale up once the foundations are firmly in place.